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Serene Coffee roaster

EARLY RISE

EARLY RISE

Regular price $15.99 USD
Regular price Sale price $15.99 USD
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CHOCO | CARAMEL | FLORAL

Your morning momentum — bold, smooth, and full of purpose.
Sourced from sun-drenched slopes of Yemen, this washed-process coffee is all about clarity and confidence. We roast it to bring out a full-bodied richness and a bright, structured finish that wakes up your senses — without the harsh edge.
Flavor profile: medium-full body, toasted nuts, caramel, and a spark of citrus.
Balanced, comforting, and just the right amount of bold — like a well-planned day.
This lot comes from a group of smallholder farmers in the Santa Bárbara region, where generations of growers have refined their craft with care and consistency.
Scroll down to meet the producers and learn more about the land behind Early Rise.
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COFFEE, HERITAGE, AND HARMONY IN THE HIGHLANDS OF HARAZ

Tucked into the rugged mountains of western Yemen, the village terraces of Haraz rise like ancient stairways into the clouds. Here, where stone walls cradle soil passed down for centuries, coffee is more than a crop — it’s a way of life woven into family, memory, and the land itself.
At dawn, farmers begin their ascent, climbing narrow footpaths carved into the hillsides by generations before them. By sunrise, the work has begun: tending to heirloom coffee trees that cling to cliffsides, pruning by hand, and spreading compost made from the very cherries they once harvested. Every task is deliberate, and every decision echoes a quiet respect for the land.
These are some of the oldest cultivated coffee lands in the world. The air is dry, the terrain demanding, yet out of this landscape comes a cup unlike any other — full of deep fruit, warming spice, and something intangible that feels like memory.
Even when the harvest ends, the connection remains. Bees hover near wild herbs, fig trees shade the coffee below, and children help gather water from the mountain spring. Life here moves slowly, deliberately — guided by the same rhythms that have shaped Haraz for generations.
This is more than coffee. It’s heritage grown on stone terraces, tended by hands that understand the land not just as a resource, but as a living inheritance.